In the spirit of#60yearsofNLKE , the Embassy of the Netherlands in Kenya is going back in time to explore the chronicle of our strong ties .
Below an consultation the conducted with Royal FloraHolland , an international cooperative and marketplace for flower gardening free-base in the Netherlands that operate in Kenya .
Royal FloraHolland - back in the day . pic : © Royal FloraHolland / Royal FloraHollandHow long has Royal FloraHolland been present in Kenya?Royal FloraHolland Kenya was incorporate in 2006 as FH Services Kenya Ltd. We have been present in Kenya for 18 geezerhood .
Can you separate a bit about the history of the company?In 2006 , our office had 6 staff who offered help to growers by selling flower , providing freight solutions , march grower invoices , and registering unexampled members . Only a belittled number of blush wine were exported from Kenya to the Royal FloraHolland auction . As an vendue , we mostly had roses from the Netherlands .
Today , we have over 100 penis raiser and 15 supplier develop flowers across 3,401 hectare in various regions in Kenya , sending their flowers to the vendue in the Netherlands and various destination across the world .
Our office has grow to 28 staff who offer services such as our Global Sourcing and post - harvest services . We also offer fiscal services through our B2B platform Floriday .
What have been the most notable changes of working in Kenya over the preceding decades?Kenya is now the central economical and commercial hub of East Africa . In recent years , it has emerged as one of the fastest - growing economy in the existence . Over the past decennium there have been enormous strides made in the theatre of operations of digitalization and e - commerce .
For our floriculture sphere , there has been uninterrupted advance in cool strand direction for flowers through improved road infrastructure and facilities such as cold way at the airport . This has enable our cultivator to rescue timbre products to customers across the earth . what is more , ocean freight answer are also now uncommitted to our cultivator .
Royal FloraHolland now Photo : © Royal FloraHolland / Royal FloraHollandCan you describe what is especial about working in Kenya?Kenya is the number one export body politic for flowers to the Netherlands . In 2022 , Kenya exported € 390 million Charles Frederick Worth of efflorescence to Royal FloraHolland through our members and provider .
Farms in Kenya are often located at altitudes from 1,400 to 2,700 meters . At these height , roses have thickset bud , with more undivided varieties . Kenya is coherent and lie with globally for delivering an increasingly higher quality ware .
Kenya has a diversified assortment of flowers that are desirable for different address markets and consumer preferences . For model , roses grown in dissimilar altitudes in the county solicitation to different consumer markets . Italy , for instance , often requires long stems with large buds , while the United Kingdom is suitable for flowers tailored to the retail section ( supermarket ) . Southern Europe , on the other hand , has a stack more specialty storehouse , e.g. , the cash & carry businesses where florists come to buy their flowers . Growers in Kenya can receive the demands of these dissimilar markets .
Although the rose is by far the most popular product , more than 110 varieties of heyday are farmed in Kenya and exported to over 60 destinations globally , making it Africa ’s flower hub .
What do you wish to see in the come 60 age for NL - Kenya relations?The Netherlands and Kenya enjoy substantial trade relations with Department of Agriculture , and specifically a vivacious horticulture sphere , as a key driver . As of October 2022 , the Netherlands exported € 33 M and imported € 47 M from Kenya , result in a positive craft Libra the Scales of € 14 M between Kenya and the Netherlands .
We would like to see these partnerships grow even stronger , for instance , by better access to datum . For us , as a co-op based in the Netherlands , exportation information is imperative as it allows us to make informed strategic determination on behalf of our members not only in Kenya but globally .
Source : Agroberichtenbuitenland.nl
