The Netflix serial With Love , Meghan , which premiered on March 4 , is introducing billion of spectator around the world to the beauty and emotional impact of flower . Many of the flowered scenes were filmed inside the Florabundance flower cooler in Carpinteria , California , showcasing a diverse selection of fresh - slue flowers . " This variety of mainstream exposure is a rare and valuable opportunity for the global floral industriousness — from breeders and growers to jobber , exporters , transporters , and flower store " , says Joost Bongaerts , chief executive officer of Florabundance , Inc. , Board Member of Cal Flowers and That Flower feel Liaison & Ambassador .
A global industry , a shared opportunity"Flowers exceed finish and borders , and With Love , Meghan is a quality exemplar of how flowered artistry enhances everyday life history " , he says . The series is available in multiple countries , reminding consumer worldwide of the role bloom play in elevating emotion , celebrate milestones , and adding beauty to daily routines . " For an manufacture that sweep continents — from flower growers in the U.S. and around the world to breeders , middleman , exporter , and retail florist — this kind of visibleness can help drive demand and strengthen floral consumption on a global scale of measurement . "
At the same time , the U.S. market introduce enormous untapped potential for floral sales , he continues . " Despite being one of the world ’s large thriftiness , per capita bloom consumption in the U.S. stay low-spirited than in many European countries . Consumers in Germany , the Netherlands , and Switzerland , for example , purchase flowers far more frequently than the intermediate American . This play a major growth opportunity for the industriousness . If we can shift consumer behavior in the U.S. and encourage more frequent prime purchases — not just for holidays and event but as part of everyday aliveness — the wallop on the global supply chemical chain will be significant . "
That Flower Feeling : More prime to more people , more oftenAccording to Bongaerts , this is on the button why That Flower Feeling was create . " As a united industriousness , we set up this national consumer - focused selling campaign to inspire everyday and weekly flower purchase . back by raiser , wholesalers , breeders , and retailers , That Flower Feeling drives consumer demand by positioning flowers as an essential part of self - forethought and well - being . "
For companies in the floral provision concatenation — whether you ’re a breeder , grower , exporter , transporter , wholesaler , or florist — this campaign directly benefits them he stresses . " More flowered awareness means more sales . But to get and expand That Flower Feeling , we must remain refreshing our advertising assets and military campaign . This requires on-going funding * , and therefore , we are call on businesses that profit from increased flowered consumption to pace up . "
The time to move is nowAs Bongaerts explain , the floral industry flourish when consumers see flowers as a everyday necessity rather than an periodic luxury . " The U.S. market has substantial room for increment , and media picture like With Love , Meghan is already avail to promote grasp for flowers worldwide . Now is the meter to leverage this momentum and push the industry forward . Every companionship in the floral pipeline , from farm to florist , has a stake in this motion . Now is the time to invest in That Flower tactual sensation and insure that flowers become an everyday presence in people ’s lives . "
- For more information and to lead , visitThatFlowerFeeling.org . you’re able to bring by pledging a fixed monthly marketing contribution via ACH or credit plug-in at ThatFlowerFeeling.org . This financing supports large - scale consumer marketing efforts that breathe in the great unwashed to corrupt flowers more often — an investiture that directly translates into increased demand for the intact floral supply strand .
Joost BongaertsFlorabundance , Inc.www.florabundance.com
Cal Flowerswww.cafgs.org
That Flower Feelingwww.thatflowerfeeling.org
© FloralDaily.com/Elita Vellekoop
