Veiling Rhein - Maas can look back on a generally subdued first quartern of 2025 with product sales slightly below the late year ’s stage . merchandising in the first quarter was mostly determined by good demand , lower volumes , especially for cut blossom , an discrepant developing of average terms and poor atmospheric condition conditions in Central Europe and other key import res publica .

" We still think that there is a lot of potential for the rest of the season . Easter , which is a very in use menstruum for us , falls in the second poop this yr . Pair this with endure higher temperatures and the start of the gardening season , we at Veiling Rhein - Maas are feeling optimistic about the authoritative next two months , " say Günther Esser and Cees Hoekstra , Managing Directors of Veiling Rhein - Maas .

Marketing situationThe auctioning of weakened flowers and potted plant fix off to a positively charged beginning in January and February with stable high need , mellow gross sales and high average prices than in 2024 .

availability of tulips and import blossom such as roses and Gypsophila , whose production has suffered because of the very cool Night in various regions of Africa . Due to the comparatively miserable atmospheric condition in Central Europe , particularly in February , production of flowers like gerberas has also been slow to pick up .

The weather had a restrain impression on cut-rate sale of potted flora at vendue throughout the first quarter . sales event of blooming indoor plants were consistently good - in direct contrast to green plants and outdoor bowls . Despite the mostly sunny weather condition , nighttime - time temperatures were still in exclusive digits throughout March and this also had an encroachment on consumer purchasing behaviour . outflow - flowering plants like Viola and Primula nevertheless sold well . As a result , Veiling Rhein - Maas managed to accomplish sale in personal credit line with the old year ’s level in the first fourth at the potted plants auction . measure were slenderly higher than in the former year , while mediocre monetary value were somewhat low .

Strategic developmentIn 2025 and beyond , Veiling Rhein - Maas will continue to focalise on its on-going growth , including the development of various marketing channels and the entire infrastructure at the Straelen - Herongen internet site . In summation to the further enlargement of the site , employees and their expertise as well as goods and product availability will continue to dally a decisive part in the future . These aspect are also reflect in the strategic program ennoble " Project 2035 " , which was developed together with Veiling Rhein - Maas ' two parent companies Royal FloraHolland and Landgard . The potential of the marketplace has extend to grow thanks to the further developments that have already taken post at the internet site and in individual marketing transmission channel . hide Rhein - Maas is hoping for slightly more favorable weather shape this year so that this potential difference can be optimally exploited .

Customer and Supplier Day 2025The first highlight of 2025 was Veiling Rhein - Maas ' Customer and Supplier Day , which take place on 14 January . A highlight of the event in the take vendue hall in Herongen was the premiere of the Customer and Supplier of the Year 2025 awarding . These awards honored worthful share made by customers and suppliers to sustainability . President of the German Horticultural Association Eva Kähler - Theuerkauf gave the welcoming savoir-faire at the event .

Personal discussion with customers and industry partnersVeiling Rhein - Maas also used several industry trade fairs in the first after part of 2025 to engage in intensive treatment with many concerned existing and potential customers and supplier at the start of the year . Many visitors fill the opportunity to talk to auction stave in person at the International Plant Fair ( IPM ) in Essen and the two trade fairs HortiContact ( Gorinchem , NL ) and Vaktentoonstelling ( Zwaagdijk , NL ) .

For more selective information : Veiling Rhein - Maas[email   protected]https://www.veilingrheinmaas.com / en

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