In today ’s industry , waste is a braggart issue . more and more more companies are looking for more sustainable solution . In plants , seniority play an significant part and reducing waste has therefore become one of the independent goals for breeders . Also for Danish stock breeder Queen Genetics . They have more than 50 eld of multiply experience within kalanchoes , that always need to comply with their breeding goals , namely : knockout , lineament , seniority , and consumer expiation . Over the last years , they have been developing fresh crop and also for these harvest the same goal are applied , so also for their new crop , pot roses , named Queen Romantic Roses .
Queen romanticist RosesQueen Romantic Roses is the latest crop append to the assortment of Queen Genetics . The pot rosiness in the serial can only become part of the series only under certain conditions . " They take to be the most beautiful , they need to have the best mold resistance , and in the end , they need to have unexceeded longevity when they leave the glasshouse where they are produced " , explain Merete Pedersen , the rose breeder of Queen Genetics . In rescript to reach these goals , plant go through a comprehensive selection , which consists of three steps . First she exposes the plants to fungal infection and only the varieties that are not infected will pass the test . Then , she selects them on beauty and growth habit , colour , size , shape of the flower , and potency of the petals . in conclusion , they necessitate to fade the focus test . " plant are kept under living elbow room conditions and only watered with tap water once per workweek . Only plant that can get by with three drought stress cycles will excrete this exam . "
Queen ® Romantic Roses
SustainabilityThis concluding test , the drought stress test , will ensure reduced waste in stores and longsighted lives at the home of the end consumer , resulting in a more sustainable merchandise . " Due to improved seniority , less water is need , not only required in the memory and at the consumer ’s house , but also in production . Therefore , Queen Romantic Roses are therefore very desirable for growing in the warmer climates around the world " , she says . And as wastefulness is a big issue in today ’s manufacture , Queen Genetics is confident that grower will see customers and retailers coming back for more of their roses .
Focus on end consumerFor half a century , Queen Genetics breeds Kalanchoes and the focus has always been on the end consumer . “ By rivet on the end consumer , we create note value throughout the value chemical chain , from grower , to the point of sales , to be relish by the final stage consumer , ” enjoin Kai Lønne Nielsen , R&D Manager at Queen Genetics .
Over the years , they started to multiply more crop , but they never lost hatful on their breeding strategy that meets their philosophy - " beautiful , long - lasting plants that enables the consumer to make a sustainable , peaceful , and romantic atmosphere in their active life-time . "
IPM Essen 2020Queen Romantic Roses will be exhibited at rack H17 in Hall 6 during IPM in Essen from January 28th - 31st .
For more informationQueen GeneticsEmail:[email protected]Knud JepsenSkanderborgvej 193DK-8382 Hinnerupwww.queengenetics.dk
© FloralDaily.com/Elita Vellekoop
