The Dare to Bloom Floral Design Competition is the perfect example of collaboration and connector within the flowered industry . Naranjo and Lulu Roses partner with four prime floral wholesaler across the U.S. , including Field of Flowers , First Choice Floral , Ecuador OP , and Van Vliet . Each middleman brought in ten flower store , and the winner from each fix was picked to enter in the coda .
Lena Velez , Marketing Leader at NaranjoThe idea for Dare to Bloom came from want to work with the flowered community as a whole . As growers , Naranjo do work directly with wholesalers , who then worked with florists . This competition grant all party to grow and get in touch .
Because Naranjo was trying to set in motion Lulu Roses with a 25 - colour palette , the competition was a great estimation for market the product while also bring the floral industry together . By doing stage business otherwise and develop their merchandising strategy , Naranjo has manage to create subject and provide value to their customers .
Rachel Clark , New York – Winner of Dare to Bloom 2021Rachel , founder of DEAREST RACHEL , learn about the competition through Van Vliet and come through the finale . She ’s been in the floral industry for five years and was super lofty of the grower - support outcome . In addition to emphasizing the importance of edifice relationships , she address to us about how the flowered industry is large but still seems intimate because of events like presume to Bloom .
Bethany Parker , DallasBethany , of Hometown Mercantile / HM Petals contend in the Dallas competition because she take heed about it from First Choice Floral . She think make bold to Bloom gave her the opportunity to connect with many people she would n’t have met otherwise . Because of the rivalry , she ’s now more patriotic to Naranjo and has learned a mountain about them .
Natieka Green , MiamiNatieka , owner and lead designer at The Soirèe Aesthetic Floral Design and Event Styling , took part in the case when she heard about it from Field of Flowers . She has been in the floral industry since 2015 . She believes that while wholesalers and growers are tight , florists are unremarkably disconnected from the grower . Dare to Bloom allowed her to learn more about yield and connect with growers . She ’s also more loyal to Naranjo now .
Lailah Akhtari , LALailah is a wholesale flower supplier who believes that this competition was of the essence for reach people in the flowered industry . She used to sour in the aesculapian field , but has now been in the flowered diligence for over a year . Lailah believe that a relationship between grower , middleman , and suppliers is beneficial for all business .
Robert Lubeck , Van VlietRobert Lubeck from Van Vliet has been in the industriousness since 1998 and works closely with Naranjo . He says that cut flowers have always been a deary , but this has brought even more photo to dry florals . While they did n’t have a pot of momentum 10 - 15 old age ago , they ’re now bringing creativity and dateless possibilities to the floral diligence .
Lubeck state us that collaboration is key , evoke that this huge platform aid everyone and strengthens the kinship between agriculturalist and wholesalers .
Final thoughtsAt New Bloom Solutions , we wholeheartedly believe in and support this body of work . Our society ’s mission has always been to unify the floral industriousness by link different segments and help the industry flush . Naranjo has done just that and shown what growers can do to not only tolerate wholesalers and florist shop , but the entire flowered industry . By supporting their customer ’ businesses , they have allowed their business to flourish . We ca n’t wait to see what ’s next for them .
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