The GTC 24-hour interval at Waterdrinker offer suppliers a outstanding platform for pitching ( new ) ware , particularly to the craft . After all , they know how to find their way to the with child inspiration center , which is why the Meet & Greet is interesting for the entire chain .
This certainly applies to Wil Nederpel of Fransen Orchids . This Dutch grower is specialize , among other thing , in the exclusive dendrobium Sa - Nook , which is still niggling known to the average florist . " At the import , a large part of our production go to the retail . That is proficient and important , but we believe that it also deserve aid in the trade . And that is why I am here . "
Is it deserving it ? Certainly . " In two days I have spoken to a lot of nice people with nice shops in all sorts of cities . These ship’s company are often also the ones that do a pot on societal medium , that vlog , and that have a raft of followers on , for example , Instagram or Pinterest . The product benefits from the buzz ; we are more and more being require if and where the product is for sale , and this really add the product to animation . "
Wil join Fransen Orchids in October , with exactly this missionary work : to conquer the specialist trade . " Previously , a product that was not sell was auctioned . That could race from 4,000 to as many as 12,000 plant a week . As of 1 October , we have rigorously stopped doing that and we have started trade everything directly . Until now that has succeeded . "
Fransen Orchids is currently the only supplier of the dendrobium Sa - Nook in the Netherlands . " There were seven of them in the past tense , but they dropped out one by one and started growing other products . Recently , there were only two left , Zeurniet and us . Zeurniet recently stopped as well , and now we are indeed the only cultivator in the Netherlands and even in Europe . There is another one in Brazil and one in Mexico , who all buy their starting cloth from the same provider of cutting off in Thailand .
At Waterdrinker , Wil recently lam a promotional campaign , with which he hoped to attract superfluous interest . " I expect florists who buy a tray about their finding and the possibility they see with it . I often got feedback that they believe in the product and desire to support me in my commission to make the merchandise trendy . Moreover , they appreciate the exclusive character . "
Finally , the past few days provided another striking insight . " Many flower store have occupation customers who purchase merchandise on a subscription footing . In fact , these are always flowers , but , as it plough out , there is also progressively more way for a plant . They often quickly choose a phalaenopsis , but they see a dainty alternative in our dendrobium Sa - Nook . "
For more data : Fransen Orchids[email protected]www.fransenorchids.eu
© FloralDaily.com/Geert Peeters
