Today , Wildflower Media , the Fort Lauderdale , Florida - base publisher of trade cartridge holder and books for the floral industry , announced the sale of its 120 + year - old stain Florists ’ Review , along with its additional championship , Superfloral and Canadian Florist , to FUSE Media+ . Wildflower Media will cover publishing book titles for the flowered diligence .
Upon completion of the transaction , Sarasota , Florida - establish FUSE Media + will own and develop print publication of these flowered industriousness title , with a focus on expanding and developing their digital plus as well . Florists ’ Review has served the outside floral industry since it began as The Weekly Florists ’ Review in 1897 ; with Canadian Florist as the 100 - class - old voice of Canada ’s floral and garden industry ; and Superfloral as the monthly business issue for supermarket , mass - market and other high - volume flower store .
“ I am honored and feel a nifty sensation of responsibility to move these brands forwards for the florist , the growers , the journeyman and for all of us to have beautiful blossom in our life sentence , ” said Jules Lewis Gibson , President & CEO , FUSE Media + . “ Florists ’ Review is a title that florists keep to share with customer for ideas and inspiration . It ’s exciting to have an hearing that appreciate the dish of mark . ”
However , Gibson says while print is a life-sustaining part of Florists ’ Review , it is just the outset . “ We are expand on the large and engaged on-line hearing of Florist ’s Review , Superfloral , and Canadian Florist . Through Facebook groups , Instagram contests , YouTube educational serial , and more , we are attached to creating a thriving and vibrant residential district for the globular floral industry . ”
have intercourse for publish gamey - goal , luxury magazines , Gibson go in the media byplay with the purchase of Florida Homes Magazine in 2011 . She soon constitute FUSE Media+ as an umbrella company for her turn titles , which include GRAVITAS Magazine , an innovative , honor - winning cleaning lady ’s title , as well as Florida Boating and several custom publications for the material estate and change of location industries .
Her prior experience possess an advertising agency , coupled with her artistic eye and merchandising savvy , has proved fantabulous training for the twenty-first - hundred medium business organization . She holds an teemingness of hand - on experience and proven success in all mediums , from online and print to wireless and television . Her keen understanding of the adman ’s perspective and marketing trends is invaluable as she navigate the metier concern ’s changing landscape painting in this digital age .
Source : floristsreview.com
