Lavendel Plus has been actively focus on the sales event of with child potted lavender plants since 2005 . The company has , in the meantime , expanded into a New , 30 - hectare lavender nursery in Ulvenhout . Lavendel Plus sells dissimilar varieties of lavender . By selectively potting these sort at different time , it is possible to allow for client with long - living lavender plants from the beginning of April to the end of June . The lilac grower found in Ulvenhout is trying to lead the way on a issue of levels , such as authentication , harvest aegis , and specially digitization .
From FloraXchange to FloridayLavendel Plus work in FloraXchange from the very beginning , and they used it extensively to sell its products mainly directly . Lavender is a colored ware and take to make the most of its ocular aspect . Roy has always used FloraXchange as an image depository financial institution for his customers . " The customers involve to have a good image of the product , the buds , and the people of color , " says Roy .
When Floriday was afterward introduced to FloraXchange , Roy and his society immediately stand out on board . " At the showtime , the political program was still moderately limited and you could n’t put everything in it , but we continued to keep up the developments closely . Ultimately , Floriday has become an easy tool for me to quickly and easily get through a mint of customers , " says Roy . " In preparation for the peak time of year , we filled out and organize as much as possible before March , so that I could subsequently bring my supply to the attention of my connections and followers quickly , " says Roy .
Discovering the platformRoy says he got to know the platform mainly by essay it out , clicking through , and really testing it . " You ca n’t really do anything wrong , as long as it is n’t supplied that is in a customer ’s online shop class " , says Roy . A number of Lavendel Plus ' customers helped out during this period , which has led to a close ongoing collaboration . " We had extensive contact with customers to recover out how our supply was set up in their online shop . This grant us to make large progress , and we discovered even more functions . For example , we discussed the packaging configuration and classification per tram with our customers , made adjustments , and later went through the change with them . Once you have go under up a product bloodline and get it right , it ’s easy to create the eternal rest , and it ’s almost like copying and pasting " , says Roy .
Orders through Florisoft and supply in FloridayLavendel Plus puzzle out with the Florisoft order package , through which the rescript are work on . The auction letters , for good example , are n’t printed through Floriday , but the customers do , however , order from the provision that is on-line in Floriday . Roy is attempt to promote customers who still order through the ' erstwhile ' routes to order through Floriday . " I actually do n’t want to keep anything up to particular date in FloraXchange anymore , so that I can really put everything into Floriday , and focus entirely on Floriday . Now that the visor period for my customers has largely passed , I am discussing with them whether we can still uphold this month in Floriday , so that we are immediately quick to start the next time of year with those client as well . Ultimately , it becomes easier for everyone if everything runs through Floriday and the orders come in through the platform . That way , I know for sure that my supply is always right and that my workfellow and I do n’t sell anything double , " says Roy .
" There ’s no better sales pitch than being able to right display the production using photos"Lavendel Plus make extensive use of the photo function in Floriday . If customers want to see what the product depend like in week 23 , they can find it in Floriday . If the product " deviates " in terms of feature , Roy takes a new pic , so the client knows exactly what the product look like at that pointedness in time . " This is a service we can offer through the picture function in Floriday . We are located in the south of the Netherlands , close to the Belgian boundary line , while my customers are principally located around the various auctions of Royal FloraHolland , " enunciate Roy . " Since I take care of sales with one other colleague , I have little or no fourth dimension to visit all the customers and present the product . With this part , I can make all my connection in one go and keep the client constantly up to date . There ’s no better sale pitch than being able-bodied to properly display the product using photos . "
Use of various function in Floriday"We in reality use all Floriday ’s functionalities , but we make the most use of arrange the supplying online , reach sure the measure are correct , updating pic , linking to the correct trade items , my shop class and making sure the web function is used properly , " say Roy . Lavender Plus has been using the declaration faculty in Floriday since the beginning of this season . " We hope to expound the number of declaration even further next season , even though we will always want to keep a expectant proportion for the daytime - craft , says Roy . " The advantage of the contract module is that it is clear to both party all year - around what the agreements are , what quantities are usable , and that all of this is adapt in Floriday . This allows us to always be prepared for busy periods . "
Digitization in the floriculture industry"As far as I am concerned , digitisation and everything going through one platform is a good growing in the sector . Supply , sales and processing has to take place in the same room and through one program . These change are at last there to make progress , " says Roy " It should n’t be the case that we lag behind in full term of digitization or certification and are n’t allowed to participate or miss out on trade , as this is a permissive waste of the time and energy that we put into the mathematical product . "
For more data : Royal FloraHollandwww.royalfloraholland.com
