What do prepping , emocracy and trad - wives have to do with Green Industry trend for 2026 ? In a public that experience increasingly mentally ill , masses face vicissitudes , uncertainty and complex issues . How does this touch the way consumers view bloom and industrial plant ? This zeitgeist is call Checkpoint Reality , or ' the unreal reality ' , by Flower Council Holland . grant to Aafje Nijman of Bureau Nijman + Van Haaster , this zeitgeist is the basis for the four style trends presented at a Knowledge Session at the World Horti Centre on Tuesday 18 March .
A look at the elbow room , which was almost full .
' bring through the world , go gardening'“To outride relevant as a sphere , we need to translate consumers well . With these trends , we respond to changing motive and provide divine guidance and guidance to the market . And ultimately , the end overall is to promote sales , " shared Yvonne Watzdorf , director of Flower Council Holland , during the hatchway speech .
And how are consumers feeling ? Of course , there is no denying Trump ’s mien in today ’s world and we are deal with mood change and warfare , apportion Aafje Nijman in her intro .
" We feel that we need to take matters into our own hands . The plus side of this is that people themselves at least want to make good option and do so at home . That ’s why many consumers are going into the garden and why we also see these positively charged movement reflected in the medium with newspaper headline like ' Save the mankind , go gardening ' . " At the same clock time , she rationalize for the introduction , as it is not very convinced . fortuitously , the current zeitgeist is again bringing forth novel , positive trends .
The four flair trends of 2026 from leave to right-hand clockwise : Nostalgic Lens , Intriguing Decor , Unexpected Encounter and Orbit Revive . See our photo report here ( In Dutch ) .
The four way trends of 2026The Green Industry Trends bring in consumer and the floriculture manufacture nearer together . They show how consumers see the world and how that influences their view of bloom and plants . The trends therefore provide authoritative information for agriculturalist and supplier about the zeitgeist and state of mind of consumer .
The current zeitgeist is characterized by dubiety . The hike of artificial intelligence ( AI ) creates extra challenge in this regard . For , in an unreal world , how do we secernate between what is reliable and what is not ? The four style trends develop - Nostalgic Lens , Intriguing Decor , Orbit Revive , and Unexpected Encounter - reflect how we as a high society are trying to get a grip on this . During the Knowledge Session , trend security guard Aafje Nijman explained how these trends each rebel in their own way from social growing .
1 . Nostalgic lensDiving back into the past times and look at the world through safe , homely and nostalgic glasses . Fitting for ' cottage core ' , having your own veggie garden and ' trad - wives ' . Biedermeier fragrance return and a revival in pocket-size - bloom plants .
2 . Intriguing DecorThe corners of the mouth can lift , and friendliness is the answer to harden in society . base hit and a warm welcome are at the heart of this trend , with a step back in metre to the 1960s . A cosy and homely depend is combined with soft textile and plaid designs . Bouquets are colorful and monochrome , with plants featuring exciting folio colours .
3 . Orbit ReviveRetro Futurism is at the heart of this trend , we go back to the 60s and at the same clip make function of AI . Technology helps to make animation a picayune easier . Round physical body , fluffy textures and a pinch of metallic stand out , and in full term of bloom and plant , the ' 80s are run across as inspiration in peculiar .
4 . Unexpected EncounterThere is a lot of experimentation with extremes , anything goes . This translates into an almost fairy - narrative world with surreal physical object and unusual flower - and - plant combinations .
From left to ripe clockwise : Miranda Rijsdijk and Lucas Jansen ( FlowerAcademy.nl ) and in the middle Esmee van Beem ( Hamiplant ) ; a number of dame from ( company of ) the Dutch Flower Group ; Romeo Sommers , Yvonne Watzdorf and Karin van der Eijk ; Carmen Brouwers and Tamara Chaloulakos of Flower Council Holland . View our pic account here ( in Dutch ) .
Lucas Jansen of FlowerAcademy.nl really likes the retort of the Biedermeier , as well as the exercise of veggie in bouquets . " It makes my chore a lot easier again , " he says with a joke . " Everything I did long time ago is now coming back . " Esmee van Beem , who was instruct by Lucas , tot : " And some bouquets I would have get a conk out form for before are now totally in . It ’s incredibly interesting how tendency are explicate here and boundary are pushed within the greenery industry . "
From breathing in to hard-nosed applicationThe Groenbranche Trends 2026 are a point rationale in Flower Council Holland ’s merchandising communication activities over the forthcoming year , and they also declare oneself stack of chance for the sphere . For growers , traders , sector organization and retail merchant , swerve information and ocular materials are available on the Flower Council Holland site . This can be used for merchandise presentations , workshops , purchasing strategies and Cartesian product innovations . Flower Council Holland is also happy to help recollect about how companies can concretely go for these trend in their communications and offerings .
For more information : Bloemenbureau Holland ( Flower Council Holland)[email protected]www.bloemenbureauholland.nlwww.flowercouncil.co.uk
© FloralDaily.com/Mirthe Walpot
