“ This is our first entry into international markets , ” read Alejandro Bethlen , CEO of US - based The Bouqs Co. eff for their farm - lineal model and long - lasting flowered bouquet , the company has announced that they are open operation in Japan . “ Japan is a natural scene for our company ’s next level of growth , and we are excited to enlarge our mission out of doors of the US.”Why Japan?“Last year , the Japanese flower grocery was estimated to be worth $ 7 billion — nearly 1/10th of the global flower industry . know the Japanese customers ' love of flowers , we found it to be the good entry point for the companionship ’s spring into international growth . prime gift is also constitutional to Nipponese culture , particularly for Mother ’s Day , so it was important that we time the launching in front of that holiday , ” Bethlen explains .
" The foundation of The Bouqs Co. has always been to provide long - lasting , farm - bracing flowers to our client through a unequaled business model and supply chain approach , " said Bethlen . " Japan is a natural fit for this next point of growing , knowing the market is conscious of consistency , lineament , and glow — all things we plume ourselves on at The Bouqs Co. thrive into Japan allows us the opportunity to meet new customers and supply them with our best - in - socio-economic class customer experience . We are excited to expand our delegacy outside of the US.”Perfect timingThe launching is time to gear up for Japan ’s top efflorescence gifting time of year , Mother ’s Day , fete the second Sunday of May . " In Nipponese culture , the act of prepare and presenting a talent is a sign of respect and care for the recipient role , which will be reflect in The Bouqs Co. Japan oblation , with a serious-minded feeler to gift - giving at the forefront of our brand mission , " shared Michiko Sakamoto , VP & Country Manager of Japan .
Approaching its 10 twelvemonth day of remembrance in 2022 , The Bouqs Co. has grown exponentially over the preceding few years . “ We have deliver more than 140 million stems to doorsill nationwide , go past the $ 100 million receipts mark in 2020 , and have a squad of over 100 full - fourth dimension employees with plans to add more . correctly now , we are focused on go along that growth , domestically as well as in Japan . Since this is our first venture outside the US , we are put all our efforts towards making Japan a success , while keeping an optic towards growing our offer within that area . ”Making it through the challenges“I suppose like all companies and all leaders , the COVID state of affairs has made keeping employee team spirit and engagement richly a refocused precedence . These are volatile times that have a lot of stress for most person , so manage through these retiring 18 months has been a challenge . What we have done as a company , and I as a loss leader , is to try and bide very cheeseparing to employee and really heed to the challenge they are locomote through and try on to adjust as best you’re able to to those challenges to ensure you are supporting each employee as best you’re able to . Based on these discussions we have done things such as credit entry to employee to grease one’s palms thing to make their home office staff more well-to-do , www.care.com credits for mass to get the support they necessitate for their single spot , and also fellowship - all-inclusive ‘ shut - down ’ days where we close down our offices to ensure people are able-bodied to reload and drop time with their families , ” Bethlen adds . For more entropy : The Bouqs Companywww.bouqs.com
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