Clickherefor more pictures in the picture catalogue
Multi - tied marketingSfE marketing activities aim at both goal - consumers as well as those in the fleeceable sphere and Christmas flower business . " We get to increase sales agreement by better public perceptual experience of the product , activating the trade wind , increase awareness of European timber and promote awareness and Education Department within the manufacture . "
Market part from 8 % ( in 2010 ) to 11 % ( today)SfE traverse its results by analysing market information . For deterrent example , in Germany - which represents the biggest market - the poinsettia‘s food market post has see a prescribed shift . From 2010 to today , the poinsettia has increased its market share of the blossom indoor plant market from 8 % to 11 % * . The total food market of flowering green goddess plants has decreased continuously since 2008 , yet poinsettia sales agreement have manage to go against that drift and stabilise . Also among the younger multiplication , the Christmas star has become a more beloved point . " The younger mark food market spent up to 170 % more on poinsettias from 2014 to 2019 , while this group ’s spend on general blossoming indoor plants increased by just 30 % "
- AMI consumer data
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What does SfE do for the green industry?SfE is now active in 22 European countries : Austria , Belgium , Bulgaria , Czech Republic , Croatia , Denmark , Finland , France , Germany , Greece , Hungary , Italy , Netherlands , Norway , Poland , Romania , Slovakia , Slovenia , Spain , Sweden , Switzerland , UK . But what does this marketing initiative do for the light-green industry ?
All of it can be found on theirwebsite . to boot , in 2021 this website will be fully redesign with a fresh young feel and content .
How does SfE contact consumers?So , how does SfE reach the consumer ? Also to reach this group , they use several differnt putz . Each year , they bring on 200 newphotosfor different objective groups , press relation and key messages are sent out ( clickherefor an example ) , they organise collaboration with dissimilar media to advance painted leaf in new and creative way ( example video feature article in Czech Republic ) , special events ( example in Berlin ) , website and blogs , videosfor consumers and crafter , and of course social media . " Our last EU campaign reached closely 940,000 citizenry from our own societal media account alone , reaching millions via collaborationism . "
support by the EUSfE has been meet support from the EU since 2011 , grant special funds which have allowed us to step up activities in a certain identification number of countries . This mean some countries do have big budgets than others , but the core materials gain all . EU programs last three years , and the program summons is incredibly complex - involving big amounts of grocery psychoanalysis . Coordinating and actioning EU supported activities also take specialist knowledge and experience . We are proud of to have been able-bodied to use this special livelihood for so long .
For more data : Stars for Europewww.starsuniteeurope.euInstagramPinterestYouTube
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