There is flock of requirement for Australian - protected cropping exportation , specially in Asia , but there are several challenge surrounding supply , according to the peak industriousness organic structure .
Executive Officer Sam Turner told the PCA Conference in Brisbane that it is important that people within the industry think creatively about how to add value to their Cartesian product .
" To export , we deep need to understand what we are seek to do and understand the markets that we are go into , " Mr. Turner explain . " We need to see consumers that are in that market and what they evaluate from your mathematical product . We demand to guess creatively about how we can deliver that time value to the market ; it may not be that you are delivering a objet d’art of yield or a craw but exporting a proficiency that you are using on the farm . So , give the people what they want and tell them a level because that intrinsical value add is something that we often omit , and it is really significant to our trading partners . The rest of the existence is call out out for our product , we just have to work out how to get it there and to make money - we do that through merchandising and being careful about what we are doing . "
But Mr. Turner did play up some challenges to export , include the cost of production in Australia , international protocols , mental ability and market incursion , logistical challenges , and non - tariff roadblock such as port wine congestion .
The conference also listen from Mike Evans from Fresh Partners Marketing , who spotlight that it is consumers are driving the industry because they are the ones who ultimately are introducing ' substantial money ' into the organisation , therefore they want to be made feel of import rather than it just be a bland transactional process .
" We ( raiser and sellers ) are not the fighter , " Mr. Evans said . " Our problem is to make the consumer at the shop feel like the grinder . Our job , whether we have complex body part or knowledge , whatever you are doing - do n’t make it about yourselves . If you start telling consumers about how unspoiled you are and what base you have , they ’ll say , ' that means you will charge more for it . ' If we deepen the story around and say , you could expend our produce to avail your family at a sure fourth dimension of the day , you on the spur of the moment make them find like the hero and like they are doing an crucial job . "
It was not just marketing and exporting , but delegate also give ear dedicated presentation sessions theme around New Crops and Production Systems , Industry Development , Root Zone and Substrate , and Post - Harvest and Food Safety . There were keynote speakers from Henry Gordon - Smith and Professor Paul Gauthier , and five bookman presented their research and growth projects .
Heidi Wiggenhauser from Queensland ’s Department of Agriculture and Fisheries ( DAF ) explained some of the specialisation crops that were being rise and researched by her section in the tropical areas of the state . This included strength melons , ginger , turmeric , metier pumpkin vine , squash , zucchini , flat beans , tartar yield , rambutan , papaya , and banana tree .
" Overseas , there are many of these crop that are already grow with protect cropping , " Ms Wiggenhauser say . " As with any agriculture investment , the raiser will need to identify the market opportunities and arise the production systems . At DAF , we are patronise the development of new craw opportunities through enquiry undertaking , and we explore where protected cropping can be beneficial to the horticultural industry in not only Queensland but Australia . "
There was also a academic term on medicinal cannabis , where delegates heard from grower Andrew Olley on how he has been able to keep growing costs down , as well as research projection into agronomy , pathology , and entomology , and another one on the importance of gender facial expression in cannabis sativa . The seance opened with a presentation from Lucy Haslam , who has led the patterned advance of medicative cannabis in the country after she witnessed the dramatic ministration of her son Dan who battle bowel cancer .
Emily Rigby also presented on the future of the marihuana diligence in Australia , and while she admitted that across the country , it is not where it should be due to the gamey regulative process imposed by governance , she is optimistic that more growers across the commonwealth will add up on board . As well as a medicinal purpose , she explored potential product from the works , including nutrient , beverage , ornamental , and neutraceuticals , as well as hike up touristry marketplace .
The industry dinner was also held Wednesday night , and then the four - day event concluded with farm enlistment across the realm today .
© FloralDaily.com/Matt Russell
