Wyevale Nurseries ' Sales and Marketing Director Kersten Catella has been choose to utter about her industry experience and leadership role at a ' Women in Horticulture ' event next calendar month ( November 2024 ) .
Kersten will be connect CEO of the Horticultural Trades Association ( HTA ) Fran Barnes on the podium for the occasion , which is also helping fundraise for the horticultural sector charity Perennial .
Kersten explicate : " It ’s an honor to have been tempt to take part in this inspirational consequence on Thursday , November 14 at Horticulture House in Oxfordshire . The afternoon foretell to be a fantastic opportunity for attender to connect with like - minded professionals , exchange thought , and gain some invaluable insight from myself and Fran , who is one of the industry ’s most respected leader . We look forward to welcoming everyone who can amount along and be part of this inspirational result and the forwards - thinking Women in Horticulture community , which is welcoming and supportive . "
The consequence will also be call down pecuniary resource for Perennial , a UK charity dedicated to helping people in gardening . One hundred percent of all tag sales , cost £ 20 each , will be donated to this organization .
Kersten continues : " The squad at Wyevale Nurseries already has a very faithful connexion with Perennial . We work together on the Jacob’s ladder ’s Plants for Perennial initiative , which is a collaborative schema between the organization , us , and three other major sweeping nurseries in Herefordshire and Worcestershire . We all facilitate put forward funds through sales of various plants via garden center customers . The collection includes our Salvias ' Cuello Pink ' and ' Cuello White ' and our Hydrangea macrophylla ' Cherry Explosion ' . "
Kersten Catella
The Women in Horticulture event aims to allow attendees to hear from diligence leaders who have made a significant wallop . node will see the two keynote talker deal actionable sixth sense to facilitate them grow in their calling and more .
Fran brings a wealth of experience from her leaders role at the HTA , alongside her intimacy with the National Farmers Union ( NFU ) and the BBC . She will discuss her journey to leaders and the future of horticulture .
Kersten , who joined Wyevale Nurseries – a UK ’s commercial wholesale nursery – earlier this yr , is on the Board of Directors at the British Association of Landscape Industries ( BALI ) . She was also Chair of the British Protected Ornamentals Association ( BPOA ) from 2017 - 2019 and has been an NFU Board Member .
Kersten has more than 25 years of expertness in commercial-grade sales , provision Ernst Boris Chain management , and leading and will portion out her journey and her view on the challenge the manufacture faces in 2025 .
For more information : Wyevale NurseriesWyevale Way , King Acre , Hereford . HR4 7AY , UKTel : 01432 845200Fax : 01432 845227[email protected]www.wyevalenurseries.co.uk
