One 10 ago , journalist and local bloom advocate Debra Prinzing set in motion Slowflowers.com as a free online directory designed as a one - stop destination to help shopper find oneself American - grow bouquets and blooms – and to be assured of the extraction of each stem they purchase . The site debut with 200 - plus listings across the U.S.
Today , Slowflowers.com have more than 750 listings , representing professionals across all facet of the North American floral market place . In celebrating the 10 - year anniversary of the situation ’s launching , Prinzing state she stay on to be motivated by its original foreign mission : To relate consumer with the sources of their flowers .
" When we began , state of source labeling in the floral marketplace was quite rare , " she observe . " Transparency in floral labeling is more important today than ever . We screw that the majority of flush lovers want to do the right thing and make sustainable alternative in their purchase . And Slowflowers.com is a proved and believable tool that helps them do that . "
Having creating the condition " dull Flowers " with the issue of her book , Slow Flowers ( 2013 , St. Lynn ’s Press ) , Prinzing constitute the Slow Flowers Movement , a conversation about sustainability and flower sourcing that has inspired florists and blossom Farmer likewise . " Ten years ago , we were front with the realism that only 20 pct of cut flowers sold in the U.S. are grow here . And that phone number has not changed much , " she say . " What has changed , however , is the proliferation of floral entrepreneurs , little - exfoliation raiser , farmer - florists , and regional flower - selling hubs across the U.S. and Canada – break that have been widely emulated in other countries . "
" We continue to cut across increases in consumer awareness related to blossom sourcing , buying demeanor , and attitudes , both through Slow Flowers Society ’s effort and in partnership with the NGS , " she continues . " These findings expose the importance of the Slow Flowers Movement as it has help change the market place over the retiring decade . "
The directory is now one channel of Slow Flowers Society , a multifaceted rank organization that provides a extremely - recognized stigmatization and merchandising weapons platform , as well as editorial task , virtual flowered advancement , and in - soul educational events .
To celebrate Slowflowers.com ’s 10th day of remembrance , Prinzing announced the beginning of a month - tenacious series of exceptional Guest , promotional packages , and fresh educational resources for penis and the larger flowered professing .
Below you’re able to pick up from Debra Prinzing , beginner of Slow Flowers Society and slowflowers.com
For more entropy : Slow Flowers LLCP.O. Box 81152Seattle , WA 98108United States[email protected ]
Frontpage photograph : © Altitudevs | Dreamstime
