Florists from Russia and the CIS states are very much looking forrad to meeting the specialists from the company Dümmen Orange . It is interesting to ask why that is ? The most suitable individual to answer this question is the global marketing specialist of Dümmen Orange , Roy van Kester . presently , this international giant in flower selection and production is actively prepare for the one-year FlowersExpo exhibition held in Moscow . Nevertheless , Mr. Kester did find the clock time in his busy docket to fulfill the curiosity of the readers of Flower Experience .
Roy , every year your company support is represent by the true master of this industry . Who is going to be part of the delegation of Dümmen Orange at the FlowersExpo this year?At this exposition , at our tie-up A150 ( Holland Pavilion ) our caller will be represented by a squad of my colleagues : Marchel den Haan , Perivar Braat , Ted van Dijk , Tristan Bentvelsen . All four of them are recognised as specialists who have it away our production and who are concerned in gross sales of our company and in the success of our client . They are fain not just to meet you but also to portion out valuable information with flower store , decorators , purchaser , sellers and many others .
What kind of flowers and plants are go to be presented at your stand?This will certainly be cut flush such as chrysanthemums , roses , gerberas , calla lilies , lily , kalanchoe , as well as potted chrysanthemum , violets , succulents and potted anthurium .
There are over 7 thousand florists and decorator expect to chit-chat this expo . Is there something special they can expect to see at your stand?This twelvemonth we have prepare circle of promotional materials : information handbill and posters , pens , ready to hand notepads and separate promotional material for the raw chrysanthemum blade Pina Colada . The communicating between my colleague and visitant will be plump for by our friendly interpretive program , this room no enquiry will remain unreciprocated .
In anticipation of this expo , you have already started the promotional movement of your young chrysanthemum brand Pina Colada . Would you like to add together some selective information about this campaign?In fact the promotional campaign of the unexampled chrysanthemum brand name of Dümmen Orange – Pina Colada has started in May this year . We start to represent this blossom to our exporter . We have created an chance for them to get present with the positive features of Pina Colada in great point . Today in Russia , everybody certainly know our superbia , rose Avalanche+ . Our aspiration relate the new chrysanthemum make are definitely not less than that ! We desire to make Pina Colada not simply a flower of a new sort but a sword recognizable along the whole strand of the prime clientele . Currently , we are launching an active process popularize it in Russia . This is something I already tell you in my first interview for your platform:-https://flowerexperience.eu / pina - colada - novyj - brend - sredi - hrizantem/
I ’m win over that particularly Pina Colada will be desired by florists because of its irrefutable and optic - catching quality : winding and lush blossom , strong and fast , maintaining its mellow ornamental qualities for a recollective time . Even after a long journey to Russia . Another large benefit is that exactly this sort can be bought throughout the whole year without any seasonal interruptions . During the last three geezerhood , we have done a lot of study on this flower to obtain the desired quality and advantages . Lots of tests and tryout were behave before we could salute this novelty at the esteemed expo FlowersExpo in Moscow .
You will recognise it direct away , Pina Colada is a white and chicken blossom with a greenish heart and soul inside , several flowers on a stem that is ideally suited for both bouquets as well as flower arrangements in any composition .
sum up our miniature interview I would care to respond to a doubtfulness posed to me at the very beginning : why do florists eagerly look the arrival of Dümmen Orange at FlowersExpo ? I will not be realize a fault if I say that this works selection breeder is one of the cooperator on the Russian market which has consider in the Russian market . In wholesalers , in Johnny Cash and convey shops and in Russian florist . Together with them , Dümmen Orange has lead many interesting and worthful campaigns in various urban center from Moscow and Saint Petersburg till Novosibirsk . Participants of those drive were florists whose names are well known these days . I will name just those notable professional run such as the triumph movement with calla lily in Moscow , Kiev , Yekaterinburg , Izhevsk , Perm . Participants of it were the studio “ Siberian Orchid ” , the studio apartment of Bermyakovy , Araik Galstyan , Yelena Butko , Slava Roska , Natalia Veselova and many others . Moreover , for several years our society Dümmen Orange traditionally hold festivals as well as public and ethnic events significant for the city of Saint Petersburg .
I ’m convinced that the stand of Dümmen Orange will once more become a attractor for old acquaintance and partners and the main magnet will be the season ’s novelty , the unforgettable chrysanthemum Pina Colada ! Hope to see you soon !
issue : Flower Experience
For more informationDümmen Orangewww.dummenorange.com
